Specialist Marketing Communication Activation and Content
Company: Ingredion
Location: Westchester
Posted on: April 24, 2024
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Job Description:
LOCATION: Westchester IllinoisREPORTS TO: Senior Manager, MarCom
Development & DeliveryDIRECT REPORTS: 0GRADE: FWORKPLACE TYPE:
HybridThe Specialist, Marketing Communications Activation and
Content is responsible for executing impactful marketing programs
and initiatives aligned with the global integrated marketing
communications (IMC) plan, inclusive of segment-specific
initiatives. Your role involves planning and executing activations
that resonate with our target audience, enhance brand visibility,
and drive business growth globally. You'll collaborate closely with
cross-functional teams, including MarCom and Digital COEs,
technical teams, segment marketing, and GTM teams to ensure
seamless execution. You'll work closely with agency partner(s) as
well as develop marketing calendars and execute against content
planning processes. This role will report to the Senior Manager,
MarCom Development & Delivery, situated in the Brand & Marketing
Communications Global Center of Excellence.Core
Responsibilities:--Support development and execution of the global
integrated marketing communications plan, a 12-month activation
calendar inclusive of thought leadership, segment-specific
initiatives and supporting paid, earned, owned & social media
strategies, to maximize return.Support Marketing Communications
planning process and deliverables for assigned programs/projects
with COEs, key stakeholders, and agency partners, including
development of SOWs, writing briefs/briefing agencies, creating
detailed project plans, managing timelines and
deliverables.Collaborate with stakeholders to define activation
goals, target audience, and messaging.Communicate compelling
narratives that resonate with B2B customers and prospects and
develop high-quality content that educates, informs, and engages
B2B audiences.Collaborate with key stakeholders to develop and
deliver high quality, high impact communications and go-to-market
tools for global new product launches.Coordinate with brand,
creative, content creators, and agencies to produce compelling
assets.Collaborate with cross-functional teams including the MarCom
& Digital COEs, technical team, category & product marketing, GTM,
regulatory and legal to develop effective marketing materials.Drive
brand consistency across all channels, ensuring seamless messaging
that emphasizes our unique value proposition and customer
engagement.Working with global MarCom and Digital COEs, ensure all
relevant marketing communications collateral is up to date, and
maintain digital content.Coordinate creative and content
development of marketing communications activities and materials
including website content, thought leadership, social media
content, video production, live and virtual events, and new
products.Follow regulatory and legal review process for external
facing materials to ensure we consistently release compliant
materials.Ensure all communications materials are in line with
company's brand guidelines.Manage all assigned programs/projects
within Content Management Platform (CMP) tool.--Qualified
candidates will have:----Bachelor's degree in Marketing,
Communications, or a related fieldExperience in B2B marketing, with
a focus on campaign management and activation, preferably within
food industryA portfolio that demonstrates your abilities in
marketing communications planning, design, and implementation of
campaigns or major programsProficient in Microsoft-- Office
applications and related business and communication tools,
including Adobe-- Acrobat, and content management platforms;
Knowledge of Salesforce and Pardot helpfulAgency management
experience--Required behaviors and skills:----Strong communication,
collaboration, and problem-solving skillsStrong project management
skillsAbility to thrive in high performance, matrix
environmentFlexible, responsive and works well on own
initiativeAble to simplify complex / technical concepts and reduce
complexityStrong interpersonal skills and excellent communicator;
strong presentation skillsGood copy writing skillsExcellent
stakeholder management skillsSkilled at working across functions,
diverse cultures, and geographies--Relocation available: NoWe are
an equal opportunity employer and value diversity at our company.
Ingredion seeks to provide a work environment that is free from
harassment and discrimination. We will not tolerate any form of
discrimination based on race, color, religion, age, gender, gender
identity, gender expression, national origin, ancestry, handicap or
disability-mental or physical-marital status, sexual orientation,
veteran status, disability resulting from military service, or any
other classification protected by law ("protected
classifications"). We are committed to establishing and maintaining
a work environment where everyone is treated with dignity and
respect.Relocation Available:Yes, Within Country--
Keywords: Ingredion, Orland Park , Specialist Marketing Communication Activation and Content, Advertising , Westchester, Illinois
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