Brand Director - Babybel
Company: Bel Brands USA
Location: Chicago
Posted on: April 19, 2024
Job Description:
Country: United StatesCity: ChicagoJob Family: MarketingContract
Type: Unlimited-termJob ID: 50625Brand Director - Babybel Bel,
makers of iconic brands including Babybel, The Laughing Cow,
Boursin, and GoGo Squeez, and more, is a growing global company
that values your contributions, strives to create a sense of
belonging for everyone and offers career growth and development
opportunities, as well as competitive total compensation and
meaningful well-being benefits from day one. For All, For Good, our
company signature, reflects Bel's commitment to sustainability and
healthier and responsible food for all. Bel Brands USA has been
named Chicago's "101 Best and Brightest Companies to Work For" for
10 years in a row. The company has headquartes in Chicago for our
Bel Cheese business and in New York City for GoGo Squeez. Bel
operates five manufacturing plants in Little Chute, WI,
Leitchfield, KY, and Brookings, SD, Nampa, ID, and Traverse City,
MI.Job Description SummaryThe Marketing organization is responsible
for developing the long-term strategy for the brand in the US,
building differentiated market positioning, developing superior
brand mixes and brand portfolio strategies, as well as developing
and executing integrated marketing plans. Specifically, brand
management defines the brand's product mix pricing, packaging,
trade merchandising, advertising and promotion strategies and is
responsible for P&L management in delivering profit, volume and
market share objectives. The Brand Director owns and leads the
strategic development and execution to drive sustainable growth on
key strategic lines of business (multiple brands or new strategic
segments for Bel) . To do so, the Brand Director defines core
strategies and translates those strategies into initiatives that
will result in accelerated share and profit growth through focused
and holistic marketing plans and innovation portfolios. This
dynamic, growth focused leader is responsible for developing their
brand team and enrolling and aligning leaders at all levels in the
organization and is expected to work closely with Consumer
Insights, RID, Finance, Sales, Innovation, Global Marketing teams,
and Industrial to optimize product lines and deliver sustainable
profit growth. Essential Duties and Responsibilities
- Planning Leadership: creates and aligns senior management to
multi-year brand strategic plans as well as annual marketing plan
based on critical analysis of business performance and US
strategies. Align other functions/teams to these strategies and
annual plan for assigned brand(s).
- Brand Strategy Leadership: In close collaboration with Global
Brand Teams, owns and develops local brand strategy bringing brand
purpose to life inclusive of overall growth strategy, local
positioning, tactical plan, price/value proposition, strategic
target activation and new product strategies across all channels
including out of home/food service
- Innovation Portfolio Strategy: partners with US Innovation team
to define and execute portfolio innovation plans for line
extensions and new product introductions, ensuring effective and
on-time route to market.
- P&L Management: delivers business plan results and owns
decisions that impact the brand P&L including prioritization on
resources.
- People Management: owns talent management and development for
their brand team and developing critical brand team
competencies
- Communications Leadership: leads agency partner relationship to
ensure maximum efficiency and breakthrough marketing
activations.
- Go-To-Market Strategist: exhibits deep understanding of
Customer channels and product route to market; ability to partner
with Sales and Supply Chain through the S&OP and Innovation
process.
- Internal and External Brand Stewardship: Inspires all levels of
organization around the purpose of the brand and create excitement
and engagement with the brand internally Qualifications and
Competencies
- Minimum Bachelor's degree required, MBA preferred
- 10+ years of relevant marketing experience (CPG preferred)
Specific Competencies Required
- Ability to enroll and align leaders at all levels through
effective storytelling and clearly articulated (verbal and visual
PowerPoint) strategic thinking and build strong relationships at
senior level of US and global leadership team to effectively drive
decision making in matrixed organization
- This person must have a demonstrated track record for success
in leading cross-functional teams, strong customer experience in
either sales rotation or close sales collaboration in marketing
function, and knowledge of manufacturing and distribution
processes.
- Must have experience managing multiple projects at once in a
fast paced, matrix management environment.
- Must be an independent and proactive contributor that can excel
in changing and ambiguous situations
- Must have expertise in data analysis (Nielsen/IRI preferred);
translating data into insights, demonstrate strong leadership,
teamwork and strategic thinking skills.
- Ability to communicate (both verbally and in writing) concisely
and effectively within function and with direct reports,
cross-functional team, and agency partners. Performance
Expectations
- Takes full ownership mindset towards applicable business lines,
strategy, and associated performance.
- Gains trust and respect of management, direct reports,
cross-functional teams, vendors, and agency partners. Maintains the
integrity of confidential business and product information.
- Makes decisions in a complex environment without having all the
information at hand.
- Demonstrate initiative to proactively raise a concern, offer a
proposed course of action or seek additional support to advance the
Brand agenda. Demonstrate that same initiative from less intuitive
opportunities that could be uncovered.
- Can prioritize his/her key areas of focus and projects in
challenging contexts. Can do the same for his/her team.
- Gives and can receive ongoing, straightforward, and
constructive feedback.
- Develops trustful relationships and engages teams towards
common objectives.
- Can be trusted to contribute key deliverables on-time with the
utmost quality and accuracy. Working Conditions: Work is performed
largely in an office environment. Hours of work will generally be
during regular business hours with at least 40 hours a week. At
times there will be some variation in work hours due to special
projects, deadlines and other concerns. Occasional travel may be
required. The physical demands described here are representative of
those that must be met by an employee to successfully perform the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential functions. Bel Brands is an equal employment opportunity
employer. All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, age, protected
veteran status, disability status or any other basis protected by
applicable federal, state, or local laws. Bel Brands also prohibits
harassment of applicants or employees based on any of these
protected categories. It is also Bel Brand's policy to comply with
all applicable federal, state and local laws respecting
consideration of unemployment status in making hiring decisions.
Bel Brands is committed to recruiting, hiring and promoting people
with disabilities and veterans. If you need an accommodation or
assistance in using the website, please call 312-462-1500. If you
think that this job is for you, please click now on the button
"Apply". PI2bb8e3130499-31181-34225592
Keywords: Bel Brands USA, Orland Park , Brand Director - Babybel, Executive , Chicago, Illinois
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