Manager of Search Engine Optimization
Company: Aspen Dental
Location: Chicago
Posted on: May 2, 2024
Job Description:
The Aspen Group (TAG) is one of the largest and most trusted
retail healthcare business support organizations in the U.S. and
has supported over 20,000 healthcare professionals and team members
at more than 1,300 health and wellness offices across 48 states in
four distinct categories: dental care, urgent care, medical
aesthetics, and animal health. Working in partnership with
independent practice owners and clinicians, the team is united by a
single purpose: to prove that healthcare can be better and smarter
for everyone. TAG provides a comprehensive suite of centralized
business support services that power the impact of five
consumer-facing businesses: Aspen Dental, ClearChoice Dental
Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and
AZPetVet . Each brand has access to a deep community of experts,
tools and resources to grow their practices, and an unwavering
commitment to delivering high-quality consumer healthcare
experiences at scale.
As a reflection of our current needs and planned growth we are very
pleased to offer a new opportunity to join our dedicated team as a
Manager of Search Engine Optimization .
Responsibilities:
- Build a best-in-class enterprise and local SEO practice and
strategy across technical, content and authority
- Guide Digital Designer and Copywriter in production and
prioritization of high quality content articles for landing pages,
blogs, GBP posts and other SEO-focused needs
- Act as primary point of contact to ensure quality and timely
SOW completion for relevant agencies hired to assist in site SEO
strategies
- Serve as an evangelist for SEO across the Brand, working with
cross-functional teams to instill SEO best practices, update
processes, improve communication and results
- You will partner with our Product and Engineering teams to
establish an SEO-first implementation strategy that ensures best
practices are implemented from design through launch; on and off
domain/publisher sites
- You will partner closely with the Service Line, Creative and
the Digital teams to establish customer-friendly content to support
SEO strategies
- You will provide clear prioritization and rationale for your
initiatives, and will listen and carefully consider your partner's
needs and objectives to find common solutions that meet the needs
of our Patients and modern SEO best-practices
- Perform ongoing keyword research & gap analysis to uncover new
and/or optimization opportunities with content
- Partner with Paid Media, Social and Creative teams to align
workstreams and content to the holistic strategy
- Analyze link profile reports and find patterns of potential
spammy links to update disavow files
- Establish program KPI's and drive execution to achieve annual
traffic and appointment targets
- Be able to report on and communicate shifts in traffic,
performance and rankings
- Stay up to date with the latest SEO and digital marketing
latest trends and best practices, and communicate those to key
stakeholders
Skills/Qualifications:
- This role requires an individual with strong technical
background, excellent communication skills and ability to translate
business/marketing needs to technical requirements
- 4+ years of progressive experience in SEO, Search Marketing,
Web Development, Content Marketing, or related field
- Extensive knowledge of on-page SEO, technical SEO and search
engine ranking factors
- Experience with relevant SEO tools (ex: Screaming Frog, GSC,
Conductor, etc.) and web analytics tools (ex: Google Analytics,
etc.)
- Ability to read, write, and troubleshoot basic JS, HTML, and
CSS
- Expertise in A/B and other testing methods and experience
measuring SEO tactics via these methods
- High level of initiative and proven ability to work
independently on multiple projects in a fast-paced environment
- Cross-functional leadership skills with the ability to rally
teams from across large organizations around clear objectives and
key results
- Personal commitment to putting the customer first, prioritizing
user experience above search engines and adhering to Google
Webmaster Guidelines
- Clear communicator, with the ability to translate technical
details to non-technical stakeholders
Keywords: Aspen Dental, Orland Park , Manager of Search Engine Optimization, Executive , Chicago, Illinois
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